Wouldn‘t it be great if your new subscribers could access your past newsletter issues and bulk email marketing campaigns? You can do that with some of the major email marketing service providers. A microsite is a mini-website that can best be described as being an online archive of information and an additional doorway for search engines. With a microsite you can easily manage and organize your past newsletter content online so that your users have access to a wealth of published information, previous promotions and product news. If used to its full potential, a microsite can help you push your clients closer toward a buying decision or to the next level of the sales cycle.
The benefits of a microsite
Your own mini-website
You can create an html newsletter and use it as a homepage or page within a microsite, even if you have never sent it as part of an email marketing campaign. So you can even use your microsite to create a mini website for your product offerings.
Your own Web Address
What would a great email marketing service be without offering you your unique web address (or URL, such as www.graphicmail.com/yourcompany) from where your customers can view your microsite? Make sure you get your own!
Easy navigation
A microsite navigation structure isn‘t complete without an editable drop down menu. GraphicMail for instance offers a menus that are flexible enough for you to continually extend your microsite and to create a launching pad for a variety of marketing opportunities.
Build your brand
… by using a microsite in tandem with your targeted email marketing and promotional campaigns to manage information and its flow, you have an opportunity to build your brand into a resource area over time.