There are many theory about SEO or Search engine Optimatization out side. When you use google engine and write “seo” so.. you’ll see there are many descriptions about seo.
I think, SEO is a set of best practices to make your website appear prominently on search engines like Google, Yahoo! or MSN Search. These best practices allow search engine programs, known as robots or spiders, to crawl your website and analyze it. It’s an important Internet marketing tactic designed to get your site a higher ranking in search results; a good goal is having your site appear within the first ten results of a particular query.
Although several search engine optimization techniques require a great deal of knowledge and are used mostly by large companies with thousands of web pages, there are many effective tactics you can apply to your site by yourself.
Here is you should have in mind when preparing your website:
Choose your keywords wisely
Keywords are the foundation of your search engine optimization, strongly affecting the relevance of your site to queries people put into search engines.
Tagging your way into search engines
Search engines look at html tags to determine the relevance of your web page to a search query. These tags are mostly inside the HEAD section of your document, and can increase or decrease the ranking of your site.
The TITLE, DESCRIPTION and KEYWORD tags. Make sure that your keywords are inserted into these sections. At the same time, you should try not to overcrowd them with useless or redundant words. It’s generally a good idea to keep the TITLE tag shorter than 75 words, and have one different title for each page in your site. This helps search engines and directories categorize your pages.
The DESCRIPTION tag should contain a short and to-the-point description of the page. It’s a good practice to keep it under 100-150 words. Try to include your primary keyword here, but no more than once.
The KEYWORDS tag is where you put the keywords you included in the page. You should separate each one with a comma-and-space combination, and by no means include any word more than three times. Also, only use words that appear in your page’s body. Generally, it’s a good idea to keep this tag under 250 words.
See complite article at My Weblog Diary.